Toronto, Canada, March 2024: BlackTrax, a pioneering force in delivering real-time tracking technologies to the live events industry proudly brought their expertise to the live sports industry, and added a new level of immersive artistry to the recent NBA All-Star events, which have taken the world of sports broadcasting by storm!
Whether you were spectating from home or within the arena, the NBA raised the bar by transforming how fans engage in sports broadcasting through the integration of immersive technologies, including BlackTrax, into the games as they happened in real-time.
In collaboration with ASB GlassFloor, the creators of the world’s first LED video sports floor, the NBA left fans in awe as the traditional glossy hardwood floor was upgraded to a 27-million-pixel screen displaying real-time visuals and animations. Certified for the highest level of professional sports competitions by federations such as the International Basketball Federation (FIBA) and International Volleyball Federation, ASB GlassFloor is more than just a flooring system; it’s a versatile, multi-functional solution redefining the boundaries of design and technology. The surface of the court, known as LumiFlex, became the focal point of the evening, featuring graphics, video relays, and interactive games—a revolutionary shift in how sports are presented in arenas and on television broadcasts.
Producers/Copywright
ASB GlassFloor: Development and implementation of LED video sports floor.
- ASB GlassFloor: Creator of the LED video sports floor, known as LumiFlex
- International Basketball Federation (FIBA
- International Volleyball Federation:
GlassCourt OS: Interactive software solution developed in partnership with ASB GlassFloor.
LumiFlex: Surface of the LED court.
