Toronto, Canada, January 2024: CAST Group of Companies, a pioneering force in developing revolutionary technologies for the Live Entertainment industry, proudly announces the promotion of Dekkar Densham to the position of Sales Manager, and the appointment of David Ferraz as International Business Development Manager.
As the company approaches its 30th year, CAST Group continues its strategic expansion with a series of promotions and new hires, reinforcing its commitment to strengthen its sales force, advancing product development, and maintaining industry-leading customer support. This initiative, targeted at extending its influence across Europe and beyond, aims to create new avenues for creatives and technologists to harness the power of CAST’s award-winning products BlackTrax, wysiwyg, and Vivien.
Since joining in 2017 as BlackTrax Sales Specialist and quickly advancing to the role of Solutions Manager in 2021, Dekkar Densham has proven himself as an integral part of the team and an invaluable asset to the company. In this new capacity as Sales Manager, Dekkar will stand at the forefront of CAST’s sales strategy, creating a roadmap that sets new standards in real time tracking and driving innovation for live entertainment technology. Leveraging his ability to connect real-time tracking applications to live, immersive and interactive projects, Dekkar will lead initiatives to push BlackTrax, the real-time tracking solution, Vivien, the virtual event designer and wysiwyg, the industry leading lighting planning and previsualization tool further than ever before.
Reflecting on his new role, Dekkar shared, “It’s an honour to step into the role as Sales Manager at CAST. As industry-wide acceptance of tracking technologies is growing, I look forward to bringing BlackTrax confidently into even more projects. There’s no denying that education sits at the heart of all that we do at CAST, and in this new role, I hope to use this as a foundation to drive innovation further so that we can truly exceed the needs of our clients and make their lives easier.”
Having previously served as Managing Director at a rental company in Portugal, and as the former Marketing Manager at PROLIGHTS, David has had a remarkable career in strategic leadership and marketing, and hopes to bring this wealth of expertise to CAST.
When asked about his decision to join CAST, David expressed, “I have always been drawn to CAST because of their ability to develop groundbreaking technologies that truly enable creative output, placing them at the forefront of the industry. At CAST, I see the opportunity to contribute to an organization that values innovation and pushes the boundaries of what’s possible. This is what initially sparked my interest and was a compelling factor for me.”
Speaking about the vision for his role and the products at CAST, David shared, “Having already witnessed CAST’s products in action, it’s clear that they stand as a beacon of innovation and it’s incredible to see. My vision is to not only lead the expansion of the products into new territories but help redefine what’s possible and set a precedent for the future of integrated creativity. Watch this space!”
CEO Stuart Green concludes, “As we’re about to celebrate three decades of innovation and growth at CAST, the promotion of Dekkar and the addition of David to our leadership team marks an exciting chapter in our journey. Their wealth of experience and strategic vision align perfectly with our commitment to continue advancing our technologies. This marks a poignant moment for the entire team as we continue to redefine what’s possible and I’m excited to witness the success that their leadership will undoubtedly bring.”
The appointment of Dekkar Densham and David Ferraz arrives perfectly as CAST prepares to support three partners at ISE 2024, powering their technologies with real-time tracking. Visit Smart Stage in Hall 2 booth H300, Epson in Hall 3 booth J100, and d&b audiotechnik in audio demo room E7 between the 30th January – 2nd February to meet the team and witness the latest technical and creative innovations first-hand.