BlackTrax transports captivated audience at Maasvlakte II Terminal launch
CAST Software May 21, 2015

Working for show designers BIND Film, Jurlights were tasked with providing a technical concept for the captivating launch presentation of Maasvlakte II Terminal, Rotterdam on 25 April 2015. On an unprecedented size and scale, the launch ushered in a new era in port operations at APM Terminals with a little help from BlackTrax real-time motion tracking solution from CAST BlackTrax Ltd.

Official opening APM Terminals Maasvlakte II by King Willem Alexander of the Netherlands
Images courtesy Jurlights. Photography credit: © Ruud Taal

The opening of the world’s safest, first fully automated, zero emissions container terminal was attended by The Netherlands’ Monarch King Willem-Alexander and 500 senior representatives from the global shipping industry and world governments.

“The only way to accurately track the Lift-Automated Guide Vehicles (AGV) across the 400 by 200-ft area was by using BlackTrax,” explains Menno Broere, Creative Director at Jurlights.

In describing the project workflow, Broere says: “BIND and Jurlights designed the show across sixteen 40-ft shipping containers fitted with 12m wide by 2.5m high LED video screens. The screens were viewed by the audience who were stationed aboard a temporary viewing platform,”.
“For the moving part of the presentation, we positioned BlackTrax BT Beacons on 6 AVGs that sent out real-time positioning data to d3 Technologies 4×2 pro media servers to track the display of presentation content and dance performers. Effectively the AGV’s were driving over a giant virtual canvas. Using BlackTrax, the position of the AGV’s determined which part of the canvas was shown.”

Throughout the show and prior to the event, BlackTrax’s Product Manager, Marty Cochrane was on hand to assist with any questions. Thorough preparations made it possible for Jurlights to install and calibrate the LED displays in only a few hours and BlackTrax was working within minutes.

Official opening APM Terminals Maasvlakte II by King Willem Alexander of the Netherlands
Images courtesy Jurlights. Photography credit: © Ruud Taal

Igor Silva, Marketing Director at CAST BlackTrax said: “We’re delighted to see that BlackTrax has been deployed to drive choreographed content on to screens – now a new updated feature of BlackTrax. The amazing work that Jurlights did for this event firmly positions APM Terminals as the leading port operator in the world in the most strategic port in Europe.”
Since investing in BlackTrax, Jurlights has deployed BlackTrax to track lighting and video in corporate events. And the last word goes to Broere who said: “For us, BlackTrax opens up a lot of new possibilities to tell the story of our clients – and that’s what our business is all about!”

Grand Opening APM Terminals Maasvlakte II from APM Terminals on Vimeo.


About Jurlights

Jurlights is a leading Dutch audiovisual company that creates and produces technical concepts for events, shows and exhibits. Design and advice together with rental of equipment and entire realisation of projects form an integral product.

Our starting point is always a combination of the purpose of the assignment, the experience for the guests and the latest technological possibilities. For these one of a kind moments, we rely on the close collaboration with our clients, suppliers and our team.

Never just a show, but just this moment.

Official opening APM Terminals Maasvlakte II by King Willem Alexander of the Netherlands
Images courtesy Jurlights. Photography credit: © Ruud Taal

About APM Terminals

The facility launched the world’s first container terminal to utilize remotely-controlled STS gantry cranes. The cranes move containers between vessels and the landside fleet of 62 battery-powered Lift-Automated Guided Vehicles (Lift-AGVs) which transport containers between the quay and the container yard, including barge and on-dock rail facilities. The Lift-AGV’s also represent the world’s first series of AGV’s that can actually lift and stack a container. The terminal’s power requirements are provided by wind-generated electricity, enabling terminal operations, which produce no CO2, emissions or pollutants, and which are also considerably quieter than conventional diesel-powered facilities.

Official opening APM Terminals Maasvlakte II by King Willem Alexander of the Netherlands
Images courtesy Jurlights. Photography credit: © Ruud Taal

The 86 hectare (212 acre) deep-water terminal features 1,000 meters of quay, on-dock rail, and eight fully-automated electric-powered Ship-to-Shore (STS) cranes, with an annual throughput capacity of 2.7 million TEUs, representing an APM Terminals investment of EUR 500 million. At planned full build-out, the terminal will cover 180 hectares (445 acres) and offer 2,800 meters of deep-sea quay (19.65 meters/64.5 feet depth), with an annual throughput capacity of 4.5 million TEUs.

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